Pupilpeople (Pp.) is a design studio based in Singapore. We develop printed and digital communications for academic institutions, arts and cultural organisations, non-profits, commercial and government bodies.

Pp. values research, open communication and client collaboration as much as the final outcome. We respond to content by examining, experimenting and reconstructing them to better communicate the messages within. This approach allows us to build practical and effective responses that best fit the unique objectives of each individual project.

The studio was founded by Sean Kelvin Khoo (Creative Director) and Nicole Ong (Studio Manager) in 2008. Our capabilities span across various disciplines such as visual identity design, brand strategy and development, editorial design, web design, illustration, photography and copywriting. When necessary, we maintain an essential role of creative and art direction by partnering with an extensive network of collaborators to suit the requirements of projects.

Sean is currently an adjunct faculty at Temasek Polytechnic School of Design. He was previously in an adjunct position at Orita Sinclair School of Design, New Media & the Arts.

Selected features: Tokyo Type Director’s Club Annual Vol. 23 and Vol. 24 (DNP Art Communications), Typographics ti: Type trip to Singapore Issue 265 and Type Trip to Osaka Issue 270 (Japan Typography Association), Asia-Pacific Design No. 8 (Sandu), Independence: The History of Graphic Design in Singapore since the 1960s (The Design Society), Mini Graphics II (Sandu), Designlicious: Gastronomy by Design (Basheer).

Please get in touch to request for a complete portfolio of work.


23 New Industrial Road
#08-01, Singapore 536209

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